| |
The
Dilemma
|
Studies
show that the old 80-20 rule still applies in sales; meaning
that in companies, 80% of sales are produced by 20% of
the salespeople.
|
|
When
you look under the covers of this statistic, you find that
these results are a combination of three basic factors:
 |
Many salespeople are not suited for
certain types of sales jobs.
As many as half should be selling another type of
product or service and
fully 20% shouldn't be in sales at all. |
 |
The right sales skills are not taught
and reinforced until they become second nature. |
 |
The majority of salespeople waste their
time working on prospects who are not likely to close. Of
course, they don't realize this is what they are doing, nor
do they have the skills and strategies to go after the prospects that WILL
close. |
|
|
|
|

|
|